The short film industry has it’s own target audience being a very small amount of people. Before this project I didnt watch any short films but now I enjoy them just as much as normal feature length films.
A lot of people like myself may not come across short films very often there is a niche audience of mostly film makers and fans of independent films who follow the industry and sometimes a specific producer. With this in mind short films do not entice the majority of the population and so my target audience has already been reduced to audiences who enjoy independent productions.
I would say that my the main target audience itself includes mature teenagers and adults. This is because most younger audiences prefer to watch a longer film where the story line is stretched out over time meaning its normally easier to understand. We know that younger people always question why things are happening meaning in a short film the story line has to be fast and normally is harder to interpret and understand making it less of an overall viewing experience for that audience. Although in some instances there are short films specifically for young children, these sometimes are released after or before the release of a large film to keep viewers engaged and encourage interest in the film. An example of this is Toy Story 3, a few months after its release, Disney and Pixar created and released "Toy Story Toons" which are short films that have a small extra plot that follows up from Toy Story 3. This is a good way to keep a viewer engaged in the plot and characters between films. "Toy Story Toons" could be classed as cartoons but they are also short films because they have the main elements of a short film, if not Toy Story still use this same method of releasing small mini films related to their main blockbusters like "Toy Story of Terror".
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